FIND YOUR READER

Apply strategic social media thinking to your work

Publishing an article you’re proud of takes hard work. But your efforts shouldn’t end once you’ve hit the publish button on your latest story. Your writing won’t make an impact if people don’t see it, so now it’s your job to ensure that your piece gets all the clicks and shares. (And if you’re feeling weird about self-promotion, there’s a guide for that.)

Here’s your guide to crafting tweets that reflect the quality of your writing.

  1. Tease the advice the audience will take away from the piece. Sharing the article’s most meaningful peg will compel people to click and share…


Find Your Reader

Be your own audience editor

Medium is equipped with the tools to help you express yourself and connect with your audience here on this platform, but you exist in so many other places on the Internet.

Whether your work reflects your personality, your hobbies, your journalistic capabilities or a combination of these, readers will respond to it when they feel like they know the person behind it. Your unique point of view can help you craft social media posts that act as extensions of your brilliant writing.

Maintaining a personal brand doesn’t have to be cringey

In the age of working from home, life seems to bleed into work more than ever before. And…


I hung out with producers and film editors in virtual reality

Remember randos?

Life in quarantine has shrunk the number of opportunities we have to shoot the shit with strangers. So I was surprised when I was afforded an opportunity to do so in the unlikeliest of virtual places: the 2021 Sundance Film Festival.

I reached out to a few friends of mine who are casual film enthusiasts. We used to buy tickets and take the T across Boston to go see selected shorts at the Institute of Contemporary Art. It had…


While I sat at home “at work” today, I watched the events in D.C. unfold with a feeling of incredulity mixed with a familiar apathy. Reporters and congresspeople on the ground in D.C. were frightened, hiding under tables for relief, taking refuge in bomb shelters in congressional buildings as rioters scaled the Capitol.

I texted my friends in the D.C. area to make sure they were OK. I waited for more news with baited breath and an unavoidable sense of shock, shock in the sense of paralysis. I had the sense that I was, at that moment, undergoing trauma —…

Elie Levine

Associate Manager, Audience Development at Medium

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